INFORMATION DESIGN

3-day conference program

3-day conference program

Schedule

Schedule

Inside cover

Inside cover

Map of area

Map of area

Showcasing Keynotes

Showcasing Keynotes

Concurrent event map

Concurrent event map

OUTDOOR FESTIVAL

For a summer festival put on by the Arts Council of Rhode Island, I was asked to develop and expand their marketing materials. The original one-page map (see images below) of Burnside Park in downtown Providence, Rhode Island, was re-engineered into a two-sided, day-long event companion. This booklet was passed out at the festival and included a user-friendly map, schedule, and talent information.

Program Cover

Program Cover

Original map for re-design

Original map for re-design

inside spread

inside spread

Cover of program

Cover of program

back page and schedule

back page and schedule

Full spread of work

Full spread of work

3-DAY CONFERENCE

Visitors to a city for a professional event can feel left out and in the lurch when they are unable to get a sense of their surroundings. Despite the technological capabilities of GPS and reviews on Yelp, it can be hard to get a sense of place in a new location. I devised a program that provided attendees a tool for decision-making while navigating the city, as well as the conference schedule and event options. 

TAKE-A-WAYS

  • Hand-held information, if done
    well, becomes shareable as well as
    a keep-sake.

  • Hidden details and anecdotes lead
    to discovery.

  • Images "speak out" as a communication-tool to activate participation.

  • Sense of orientation is a powerful component to effectively communicating information in a large physical space.

EXPERIENCE

 // Events

 // Conferences

 // Websites

 // Programs

 // e-Communications