MARKETING
 PROJECT LAUNCH |
|---|
 MAPPING STORIES |
 CASE STORY (p1) |
 CASE STORY (p2) |
 MONTHLY MEETINGS |
|---|
 ANNUAL EVENTS |
 GIVING BACK |
 FRIDGE FARE |
DIGITAL COMMUNICATION
A real estate law firm sponsors open houses giving real estate brokers and agents the opportunity to network with industry professionals and preview new listings. Using email as a direct marketing tool, I created engaging and informative invitations that can be cross-promoted.
STORY TELLING
An IT services firm wanted to communicate how they help businesses through technology. Focusing on client stories, I helped engineer an event to gain buy-in; created a format for interviewing ; and standardized stories to communicate outcomes.
BRANDING
An organization focused on historic preservation organized a conference on sea level rise. Starting with a great pre-designed logo, I was able to leverage that foundation across all platforms and built engaging material to increase attendence numbers.
 DESIGN BASIS |
|---|
 ON THE SCREEN |
 GIVING YOUR AUDIENCE A PLATFORM |
 SHOW & TELL |
 REPLICATE |
BILINGUAL DESIGN
A neighborhood organization hosts a multitude of events within a local urban area, comprised of both Spanish and English speaking families. Using some pre-developed ideas, I built out informational posters to communicate the events, with digital and print options.
 EMAIL MARKETING |
|---|
 CLOSE UP |
 RE-TOOL THE OLD |
 CONTINUING EDUCATION |
EXPERIENCE
// Events
// Conferences
// Websites
// Community-based outreach
// Long-form Web Content
// Social Media
TAKE-A-WAYS
-
Anecdotes of success tell more than generalizations.
-
The best "marketeers" are clients & employees.
-
Look at campaigns with an eye to sustainability, rather than just a "one-off."
-
Take the project into the future by building content that is thematic, organized and repeatable.