MARKETING
![]() PROJECT LAUNCH |
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![]() MAPPING STORIES |
![]() CASE STORY (p1) |
![]() CASE STORY (p2) |
![]() MONTHLY MEETINGS |
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![]() ANNUAL EVENTS |
![]() GIVING BACK |
![]() FRIDGE FARE |
DIGITAL COMMUNICATION
A real estate law firm sponsors open houses giving real estate brokers and agents the opportunity to network with industry professionals and preview new listings. Using email as a direct marketing tool, I created engaging and informative invitations that can be cross-promoted.
STORY TELLING
An IT services firm wanted to communicate how they help businesses through technology. Focusing on client stories, I helped engineer an event to gain buy-in; created a format for interviewing ; and standardized stories to communicate outcomes.
BRANDING
An organization focused on historic preservation organized a conference on sea level rise. Starting with a great pre-designed logo, I was able to leverage that foundation across all platforms and built engaging material to increase attendence numbers.
![]() DESIGN BASIS |
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![]() ON THE SCREEN |
![]() GIVING YOUR AUDIENCE A PLATFORM |
![]() SHOW & TELL |
![]() REPLICATE |
BILINGUAL DESIGN
A neighborhood organization hosts a multitude of events within a local urban area, comprised of both Spanish and English speaking families. Using some pre-developed ideas, I built out informational posters to communicate the events, with digital and print options.
![]() EMAIL MARKETING |
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![]() CLOSE UP |
![]() RE-TOOL THE OLD |
![]() CONTINUING EDUCATION |
EXPERIENCE
// Events
// Conferences
// Websites
// Community-based outreach
// Long-form Web Content
// Social Media
TAKE-A-WAYS
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Anecdotes of success tell more than generalizations.
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The best "marketeers" are clients & employees.
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Look at campaigns with an eye to sustainability, rather than just a "one-off."
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Take the project into the future by building content that is thematic, organized and repeatable.