MARKETING

PROJECT LAUNCH

PROJECT LAUNCH

MAPPING STORIES

MAPPING STORIES

CASE STORY (p1)

CASE STORY (p1)

CASE STORY (p2)

CASE STORY (p2)

MONTHLY MEETINGS

MONTHLY MEETINGS

ANNUAL EVENTS

ANNUAL EVENTS

GIVING BACK

GIVING BACK

FRIDGE FARE

FRIDGE FARE

DIGITAL COMMUNICATION

A real estate law firm sponsors open houses giving real estate brokers and agents the opportunity to network with industry professionals and preview new listings. Using email as a direct marketing tool, I created engaging and informative invitations that can be cross-promoted. 

 

STORY TELLING

An IT services firm wanted to communicate how they help businesses through technology. Focusing on client stories, I helped engineer an event to gain buy-in; created a format for interviewing ; and standardized stories to communicate outcomes.

 

BRANDING

An organization focused on historic preservation organized a conference on sea level rise. Starting with a great pre-designed logo, I was able to leverage that foundation across all platforms and built engaging material to increase attendence numbers. 

 

DESIGN BASIS

DESIGN BASIS

ON THE SCREEN

ON THE SCREEN

GIVING YOUR AUDIENCE A PLATFORM

GIVING YOUR AUDIENCE A PLATFORM

SHOW & TELL

SHOW & TELL

REPLICATE

REPLICATE

BILINGUAL DESIGN

A neighborhood organization hosts a multitude of events within a local urban area, comprised of both Spanish and English speaking families. Using some pre-developed ideas, I built out informational posters to communicate the events, with digital and print options.

 

EMAIL MARKETING

EMAIL MARKETING

CLOSE UP

CLOSE UP

RE-TOOL THE OLD

RE-TOOL THE OLD

CONTINUING EDUCATION

CONTINUING EDUCATION

EXPERIENCE

// Events
// Conferences
// Websites

// Community-based outreach
// Long-form Web Content
// Social Media

TAKE-A-WAYS

  • Anecdotes of success tell more than generalizations.

  • The best "marketeers" are clients &  employees.

  • Look at campaigns with an eye to sustainability, rather than just a "one-off."

  • Take the project into the future by building content that is thematic, organized and repeatable.